Born in early 2021 in Luxembourg, Asiamount is an independent streetwear brand created by a group of friends with a shared passion for creativity and cultural representation. Our designs reflect our Asian heritage and serve as a medium to celebrate, share, and redefine perceptions of Asian culture in Europe.

Our purpose goes beyond clothing. Asiamount is about embracing culture and empowering others to take pride in their own identities. We see streetwear as a canvas to celebrate diversity, break stereotypes, and combat the prejudices and challenges faced by Asian communities in Europe and the Western world. By showcasing the beauty, depth, and versatility of Asian culture, we aspire to foster understanding and inspire others to view traditions with fresh eyes.

But Asiamount is not only about us. Through our brand, we invite people from all backgrounds to reflect on their heritage and share what makes them unique. We strive to connect cultures, celebrating the intersections between tradition and modernity, and merging Asian influences with youth-driven street style.